Case Study 1: Business Service Provider

"Before I worked with Charity, I was burning through my ad budget with nothing to show for it. My ads said they were working, but my phone wasn't ringing. Charity instantly diagnosed the problem—we were tracking the wrong things. Her strategic overhaul didn't just fix the issue; it transformed my business. The return has been staggering. I've never felt more confident in my marketing investment."

- Sarah K., Business Strategy Consultant

* * *

This client came to me spending over $900 on a campaign that reported 490 "conversions" but had not generated a single new customer.

The Problem: My audit revealed the campaign was tracking the wrong actions. Instead of tracking real client inquiries, it was tracking simple website visits, which wasted the entire budget.

The Solution: I immediately corrected the conversion tracking to focus on valuable business goals. I rebuilt the ad strategy from the ground up and rewrote their website copy to ensure the right message was connecting with the right audience.

(Copywriting is a separate service not included in the ads management package.)

The Results:

• $184,294 in Net Profit Generated
• 6,400% Return on Ad Spend (ROAS)
• 312 High-Quality Client Leads
• $9.31 Average Cost Per Lead

Case Study 2: Online Clothing Boutique

"We were ready to give up on Google Ads. It felt like a money pit, and we couldn't make the numbers work. Charity completely turned our account around. She built a strategy that not only brought in sales but did so profitably. Seeing a 5.2x return on our ad spend was a game-changer. For the first time, our ads are a reliable growth engine for our brand."

- Jenna M., Founder of Female Fabulous Boutique

* * *

This client came to me after their previous campaigns were losing money, unable to acquire new customers at a profitable price.

The Problem: This client was losing money on ads and couldn't acquire new customers profitably.

The Solution: I built a new ad strategy to target customers at every stage of their buying journey.

The Results:

• 5.2x Return on Ad Spend (ROAS)
• 35% Decrease in Cost Per Acquisition
• $75,000+ in Sales in the First Quarter

Case Study 3: Digital Product Creator

"I was getting plenty of webinar sign-ups, but they were the wrong people and they never bought my actual product. It was incredibly frustrating and expensive. Charity's expertise in targeting and ad copy was exactly what I needed. She helped me attract high-quality leads who were genuinely interested in my work. My cost per lead plummeted, and my sales from those leads more than doubled. I can't recommend her enough."

- David L., Online Course Creator

* * *

This client came to me with expensive webinar sign-ups that almost never turned into paying customers.

The Problem: This client was getting sign-ups for their free webinar but had a very high cost per lead and a low conversion rate to their core offer.

The Solution: I improved the ad targeting and wrote more persuasive ad copy to attract higher-quality leads.

The Results:

• 67% Reduction in Cost Per Webinar Sign-up
• 215% Increase in Sales from Webinar Attendees
• 1,200+ Qualified Leads in 60 Days